Nike has been pursuing sustainability, while simultaneously they have created products with high performance and lowered environmental impact. Sustainability and business growth are complementary. Nike has reduced absolute carbon dioxide emissions and increased revenues at the same time.
Nowadays, Nike is the leading sportswear brand whose success owes to its high-quality products and the innovative technologies such as DRY-FIT and AeroSwift. Therefore, the brand can provide football jerseys for eight national teams competing in 2018 FIFA World Cup.
“At Nike, we believe it is not enough to adapt to what the future may bring; we are creating the future. We want to see through sustainable innovation.” says Mark Parker, the president and CEO of Nike.
Nike is the supplier of Barcelona, one of world famous football clubs in the world. It has provided the club with home and away jerseys, training kits and polo shirts each season. Players in Nike shirts win a few champions in kinds of competitions.
Very few clubs anywhere in the world have won so many titles. Barcelona has won 24 La Liga, 29 Copa del Rey, 12 Supercopa de España, 3 Copa Eva Duarte and 2 Copa de la Liga trophies. In international, it won five titles of UEFA Champions League, four titles of UEFA Cup Winners’ Cup and three titles of FIFA Club World Cup.
Barcelona plays its home games at Camp Nou which is a top rated stadium with the capacity of approximately 10,500 spectators. Therefore, Camp Nou becomes the largest stadium in Europe and the second largest one in the world. Besides, it is a sustainable stadium, smart and green, harvesting water and energy from the sun. Any day of the year when there are no matches or events being held in the stadium, fans and visitors can enjoy a full tour of the most exclusive corners of the Camp Nou.
Barcelona has a fierce rival Real Madrid. El Clásico refers to the football matches between the two powerful clubs which is one of the most influential events in the world. On 23 December 2017, there was the El Clásico. Barcelona would play away games at the Santiago Bernabéu and sit top of La Liga with a lead of 11 points from Real Madrid. The coach Ernesto Valverde said: “Real Madrid is a very powerful team in their own stadium, has very quick players, and when it seems that you’re playing well and dominating, they can hit you with very fast counterattacks.”
The First Team players of Barcelona trained until December 22. Their hard training probably brings success.
There is no doubt that the shirts designed for players are poplar with their fans. Loyal fans will not miss 2017-2018 Barcelona Polo Shirt with dark blue stripes.
This polo shirt is predominately blue. The red Nike Swoosh is printed on the right of the front of the shirt for easy brand recognition while the club crest is on the left. The red and yellow stripes included in the badge represent Catalan flag while the red and blue stripes reflect the traditional color of the club’s home jersey.